10x the cleaning power ( stain removal of 1 dose vs. 10x doses of the leading liquid bargain brand), Tide Plus Ultra stain release formula that helps remove 99% of everyday stains vs. Tide Original., #1 recommended by washing machine manufacturers (based on co-marketing agreements), Measure with cap. For medium loads, fill to bar 1. For large loads, fill to bar 3. For HE full loads, fill to bar 5. Add clothes, pour into dispenser, start washer.
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